For this campaign, I designed email and social media story assets for Zuma’s US locations—Miami, New York, Boston, and Las Vegas—to promote a special Valentine's Day event. The brief called for a creative approach to highlight the exclusive offerings, including a limited-edition omakase menu, a special Valentine’s dessert, sake and wine flights, and live entertainment.

I created a cohesive design that reflected Zuma's sophisticated yet modern aesthetic, with bold imagery and elegant typography to draw attention to the event details. The assets were designed to work across different platforms, ensuring that each location’s audience would feel engaged. The design was adaptable for both email and Instagram story formats, making the campaign accessible on all devices.

The assets were optimised for clear communication and strong calls-to-action, encouraging users to reserve their spots for the event. This project is a good example of how I blend design with functionality, creating visually striking materials that also drive action.

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