For this project, I developed a concept visual campaign for Fera Science, including a cover design for a scientific report, a data visualisation, and a social media graphic. The design is built around a blue and off-white gradient, chosen to align with the brief’s earth-tone emphasis while evoking coastal landscapes and marine environments. This gradient serves as a flexible, organic backdrop that reinforces the report’s themes and can be adapted into other color schemes.

I chose the Urbanist typeface for its clean, contemporary feel - professional yet approachable, ensuring strong readability across print and digital formats. To introduce movement and energy, I designed a dotted wave motif inspired by contour lines and sea currents. This adds texture while referencing environmental patterns and data visualisation, which I created using Matplotlib and Python.

The result is a concept that balances Fera’s scientific credibility with a creative, engaging visual identity.