Fera is a science-led organisation working with government, industry and regulators across food, environment and biosecurity. The core brand identity was developed by external studio Only, with the challenge of creating a clear, credible system capable of supporting complex information and scaling across a wide range of outputs.

As the internal designer, my role focused on translating the identity into a practical, working system. I applied the brand across print and digital formats, developing typographic hierarchy, layout rules and typesetting standards, and ensuring consistency as the identity was rolled out across teams and channels.

This included producing long-form print and report layouts in InDesign, refining grid and hierarchy to handle dense scientific content, and adapting the system for digital use through Figma and Webflow. Web pages were structured with accessibility, clarity and SEO best practice in mind, ensuring content was both readable and discoverable without compromising the visual system.

Working closely with internal stakeholders and the external agency, I helped stress-test the identity against real-world constraints — balancing brand intent with technical, editorial and production requirements. The result is a calm, structured brand system that supports clarity, consistency and trust across Fera’s communications.

The work focused less on creating new visual elements and more on making the system function — across tools, teams and formats.