Huddersfield Star Wheelers are one of West Yorkshire's oldest cycling clubs. Founded in 1953, the membership spans complete beginners through to competitive racers, something that has been central to the club since the start.

The project began with research. The club had their own history book, archive photography, and a direct connection to the Clarion movement — cycling clubs tied to the birth of the Labour Party, as much about politics and community as they were about riding. The star in the name isn't decorative. It's the socialist star.

The colours were kept. Red and gold have been the club's own for over seventy years, so I refined them rather than replaced them. The logo is a modernist redraw of the original. Kit, brand applications and digital followed from there.